FOMO: MEDIA OF THE MOMENT

 

3:00 PM Yawkey Theater

Content is moving in all directions, delivered from concept to production and distribution faster and across more platforms than ever before. Keeping up with audiences – where they watch and how they respond creates unique challenges for producers, media strategists and insight specialists to stay ahead in each project. 

In this discussion we’re breaking down the content. How to deliver great results to satisfy audiences, publishers, and the brands that support them – and what producers are experimenting with across streaming platforms, YouTube, Twitch, Instagram, AR and others to keep up. With forward thinking and entertaining examples in digital first properties – we’ll discuss what it takes to build a great creative and production plan, and deliver content that doesn’t leave you in Fear Of Missing Out!