CONTENT IN A POST-DIGITAL WORLD

 

3:00 PM  Yawkey Theater

Gone are the days of traditional versus digital media. It’s all just media now. And it’s becoming 100% digital. In fact, Forrester Research would say we’re now in a “post-digital” era of media and marketing where any digital distinction has dissolved. Digital is now integrated into everything and it’s fundamentally changed how we make and engage content.

This discussion will tackle how we think about media across platforms today, what drives impact, and how to reach audiences with content in the post-digital era of mashed-up media. 

 
 
 
Featured
LAUREN PRESTILEO
LAUREN PRESTILEO

Managing Editor, Digital Content | American Experience

As managing editor for a national PBS series, Lauren makes history relevant, interesting, and easily consumable across all digital platforms. Managing a highly-talented team of producers, she oversees all digital content from conception through production and publication. Lauren is tasked with ensuring that her team produces with audience and platform in mind, while adhering to the editorial standards that are a hallmark of the series.

I'll be speaking about content and digital integration at #MASSMEDIA17.

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MIKE PROULX
MIKE PROULX

CHIEF DIGITAL OFFICER | HILL HOLLIDAY

At Hill Holliday and Trilia, Mike drives digital innovation and integration across the agency and its client and new business portfolios. Mike leads the agency’s Innovation & Technology department made up of over 60 digital natives in editorial strategy, digital strategy, creative technology, experience design, and digital production. Mike’s fascination with the mashup of media + technology prompted him to write the best-selling book "Social TV."

I'll be speaking about content and digital integration at #MASSMEDIA17.

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ROB SHEARD
ROB SHEARD

SVP PARTNERS STUDIO | ZERO POINT ZERO

Rob Sheard leads Zero Point Zero's collaborations with brands and foundations on award winning creative output across multiple platforms, touchpoints and experiences to engage audiences on their terms to build a sustained connection. Recent projects include the film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with Sonos.

I'll be speaking about content and digital integration at #MASSMEDIA17.

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KEITH ORLOWSKY
KEITH ORLOWSKY

SVP, Head of Content Boston & Detroit Region | Digitas LBi

Keith leads cross-channel creative solutions for an array of clients across categories including retail, telecom and financial services. He helps brands tell stories that translate to improved perceptions, higher engagement and conversions.  Keith has done that with a variety of clients including the development of a millennial-targeted content series with Vice, called the Business of Life, that helped talk to millennials about the world of financial education on their terms.  It ultimately generated over 6MM views and built positive perceptions to a very skeptical audience. 

I'll be speaking about content and digital integration at #MASSMEDIA17.

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