CONTENT IN A POST-DIGITAL WORLD
3:00 PM Yawkey Theater
Gone are the days of traditional versus digital media. It’s all just media now. And it’s becoming 100% digital. In fact, Forrester Research would say we’re now in a “post-digital” era of media and marketing where any digital distinction has dissolved. Digital is now integrated into everything and it’s fundamentally changed how we make and engage content.
This discussion will tackle how we think about media across platforms today, what drives impact, and how to reach audiences with content in the post-digital era of mashed-up media.