BRANDED CONTENT & STORYTELLING

 

3:30 PM Yawkey Theater

Branded entertainment is on the rise, with companies as varied as Starbucks, Pepsi, Lego, Marriott, LVMH, Patagonia and Red Bull launching both short, episodic and feature narratives and documentaries. How can producers advise brands to deliver genuine value to the audience leading them to opt-in with their attention and the resulting equity? Our panelists believe investing in quality content that makes a connection with their audience without interruption is a good place to start.

This panel will cover the current state of branded content and show compelling case-studies of brand funded projects, distribution and marketing campaigns. We’ll also cover the pros and cons of working with brands, best practices and tips, and tools for pitching your ideas.

 
 
 
Featured
Megan Cunningham
Megan Cunningham

CEO | Magnet Media

Megan Cunningham is the CEO of Magnet Media, a global strategic studio. Magnet's mission is to tell stories that matter. The studio was one of the pioneers of web/mobile video, and produces premium video at scale through tech-enabled creativity. The team at Magnet creates award-winning video series for media companies and global brands. Focusing on 4 areas: kids/parents, media, tech and finance – their clients include Google, Airbnb, Disney, Intel, The TED Talks, Adobe, Mattel, NBC, TIAA-CREF, Chase, Blackrock, PBS, and The Food Network among others.

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Brian Newman
Brian Newman

Founder | Sub-Genre

Brian Newman, founder of Sub-Genre, consults on content development, financing, distribution and marketing to help connect brands and filmmakers with audiences. Clients include: Patagonia, REI, Keen, Yeti Coolers, New York Times, Sonos, Sundance, Vulcan Productions and Zero Point Zero. Brian is the producer of Love & Taxes, The Outside Story, The Wild, and The Heist, and executive producer of Shored Up. Brian has served as CEO of the Tribeca Film Institute, and is on the advisory board of the Camden International Film Festival.

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Rob Sheard
Rob Sheard

SVP | Zero Point Zero

At Zero Point Zero Rob Sheard leads collaborations with brands and foundations on award winning creative output across multiple platforms, touchpoints and experiences to engage the audience on their terms to build a sustained connection. Recent projects include the film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with Sonos.

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