New Opportunities for Filmmakers

with Brian Newman, Sub-Genre

3:30 PM  Yawkey Theater

In this fast moving “Golden Age of Content” – from independent features and documentaries, to episodic, short form, and social media, the drive for new work and original stories presents more potential than ever for independent film and media makers. The ability to access and build a sustainable career in a rapidly evolving industry fueled by an array of platforms, audience engagement, and digital marketing, is within reach. However, navigating the expanding landscape to get work funded and distributed presents as many challenges as it does opportunities. 

Brian Newman, film producer and founder of Sub-Genre – a boutique consulting company working with major brands and nonprofits to design and implement strategic marketing campaigns using films and new media, will share his insights on successful business models, distribution and marketing, and how to leverage opportunities for filmmakers in a media landscape that continues to morph and change. 


BRIAN NEWMAN is the founder of Sub-Genre, a boutique consulting company that blends curation, original content development, distribution and marketing, research, and event strategy to help connect brands and filmmakers with audiences. Major clients include: Patagonia, Sundance, the New York Times, Yeti Coolers, Levi’s (via Imprint Projects), Chicken & Egg Pictures, Europa International and Vulcan Productions among others. Sub-Genre has also led the sales, distribution and marketing of multiple independent films.

Brian is also the producer of Love & Taxes, and executive producer of Shored Up, The Invisible World and Remittance. Brian has served as CEO of the Tribeca Film Institute, president of Renew Media and executive director of IMAGE Film & Video. Brian serves on the boards of Rooftop Films, Muse Film & Television and IndieCollect and the advisory board of the Camden International Film Festival

Moderated by Sara Archambault, Program Director LEF Foundation


SARA ARCHAMBAULT is the Program Director at the LEF Foundation, a private foundation supporting compelling new documentary film production by New England-based directors, and Programmer/Co-founder of the award-winning documentary film series The DocYard at the Brattle Theatre in Cambridge, MA. Sara has an extensive professional history in production, programming, foundation work and artist support. She was Executive Director of the Rhode Island Council for the Humanities, Managing Producer for Ebb Pod Productions on the Emmy-nominated documentary Traces of the Trade: A Story From the Deep North, and Producer with Christopher Lydon’s radio program Open Source.

Sara is producing the feature documentary Street Fighting Man which has received support from IFP Week's Spotlight on Documentary, Hot Docs International Pitch Forum, Film Independent Documentary Lab, San Francisco Film Society and the Sundance Documentary Fund. She is also producing a new project by JP Sniadecki (Iron Ministry, Foreign Parts) called Rainbow Farm and Sierra Pettengill’s (Town Hall, The Reagan Show) new film Riotsville. She is frequently an advisor, juror, moderator, and panelist with a number of film festivals. Sara is a 2013 Sundance Creative Producers Lab Fellow and was sited among the "Ten to Watch" in 2013 by The Independent.